The Consume Agency is a creative strategy studio at the intersection of AI, culture, content, and consumer behavior.
We work with brands — particularly in luxury and premium markets — to solve a problem most haven't fully recognized yet: the way consumers discover, evaluate, and choose brands has fundamentally changed. AI tools like ChatGPT, Perplexity, and Gemini are now the second most influential shopping source globally. If your brand isn't structured to show up in those answers, you're invisible to a growing share of your audience.
We fix that.
Our methodology follows four phases. First, we decode how your brand is actually perceived today — not internally, but by AI systems and consumers. Then we structure your content architecture and messaging to build what we call semantic authority — making your brand legible, consistent, and trustworthy to the algorithms that now decide what gets surfaced. From there, we deploy across the channels and surfaces where credibility compounds — not everywhere, but where it matters. And we reinforce that positioning over time, because one campaign means nothing if the signal isn't sustained.
Our services include 360 brand strategy, AI optimization and algorithmic auditing, content creation, event and campaign communications, talent casting, and brand guidelines and playbooks.
Founded by Jordan Radi after 10+ years scaling global luxury brands — YSL Beauty, Christian Dior, Gucci Beauty, Cartier, and Chanel — across strategy, social, ecommerce, CRM, PR, events, and influencer marketing. TCA was built from inside the system, by someone who saw it stop working and decided to rebuild it.
We don't build campaigns. We build relevance — the kind that makes brands understandable to AI, credible to platforms, and desirable to people.